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介绍苹果公司英语作文

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介绍苹果公司英语作文篇一

苹果公司全方位介绍 英文

Introduction of Apple Inc.

1. Company profile

Apple Inc. (formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad (Apple calls its computers Macintoshes or Macs, and it calls its laptops MacBooks. Their popular line of mobile music players are called iPods and a smart phone they have released is called the iPhone.). Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iWork creativity and production suites. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was named Apple Computer, Inc. for its first 30 years. The word "Computer" was removed from its name on January 9, 2007, as its traditional focus on personal computers shifted towards consumer electronics.

As of July 2011, Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store. It is the largest publicly-traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012. The Apple market cap is larger than that of Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual revenue in 2010 totaled $65 billion, growing to $108 billion in 2011.

Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received widespread criticism for its contractors' labor practices, and for Apple's own environmental and business practices. Apple topped list of the World's Most Powerful Brands on October 2, 2012.

2. Current products

2.1 iPad

On January 27, 2010, Apple introduced their much-anticipated media tablet, the iPad running a modified version of iOS. It offers multi-touch interaction with multimedia formats including newspapers, magazines, ebooks, textbooks, photos, movies, TV shows videos, music, word processing documents, spreadsheets, video games, and most existing iPhone apps. It also includes a mobile version of Safari for web browsing, as well as access to the App Store, iTunes Library, iBookstore,{介绍苹果公司英语作文}.

contacts, and notepad. Content is downloadable via Wi-Fi and optional 3G service or synced through the user's computer. AT&T was initially the sole US provider of 3G wireless access for the iPad.{介绍苹果公司英语作文}.

On March 2, 2011, Apple introduced an updated iPad model which had a faster processor and two cameras on the front and back respectively. The iPad 2 also added support for optional 3G service provided by Verizon in addition to the existing offering by AT&T. However, the availability of the iPad 2 has been limited as a result of the devastating earthquake and ensuing tsunami in Japan in March 2011.

On March 7, 2012, Apple introduced the third generation iPad (dubbed "the new iPad" by Apple). The third-generation iPad added LTE service from AT&T or Verizon and an upgraded processor, the A5X. It also added the Retina display (2048 by 1536 resolution), originally implemented on the iPhone 4 and iPhone 4S. The dimensions and form factor remained relatively unchanged, with the new iPad being a fraction thicker and heavier than the previous version, and minor positioning changes.

Since the tablet launched in 2010, iPad users have downloaded 3 billion apps, while the total App Store downloads is up to over 25 billion downloads.

{介绍苹果公司英语作文}.

2.2 iPod

The current iPod family, featuring the iPod Shuffle, iPod Nano, iPod Classic, and iPod Touch

On October 23, 2001, Apple introduced the iPod digital music player. It has evolved to include various models targeting the wants of different users. The iPod is the market leader in portable music players by a significant margin, with more than 220 million units shipped as of September 2009[update]. Apple has partnered with Nike to offer the Nike+iPod Sports Kit enabling runners to synchronize and monitor their runs with iTunes and the Nike+ website. Apple currently sells four variants of the iPod.

iPod Shuffle, ultraportable digital audio player first introduced in 2005,

currently available in a 2 GB model.

 iPod Nano, portable media player first introduced in 2005, currently available in 8 and 16 GB models. The latest generation has a FM radio, a pedometer, and a new multi-touch interface that replaced the traditional iPod click wheel.  iPod Classic (previously named iPod from 2001 to 2007), portable media player first introduced in 2001, currently available in a 160 GB model.

 iPod Touch, portable media player that runs iOS, first introduced in September 2007 after the iPhone went on sale. Currently available in 8, 32, and 64 GB models. The latest generation features the Apple A4 processor, a Retina 

Display, and dual cameras on the front and back. The back camera allows for HD video recording at 720p.

2.3 iPhone

{介绍苹果公司英语作文}.

On October 4, 2011, Apple unveiled the iPhone 4S, which was released in the United States, Canada, Australia, United Kingdom, France, Germany, and Japan on October 14, 2011, with other countries set to follow later in the year. This was the first iPhone model to feature the Apple A5 chip, as well as the first offered on the Sprint network (joining AT&T and Verizon Wireless as the United States carriers offering iPhone models). On October 19, 2011, Apple announced an agreement with

C Spire Wireless to sell the iPhone 4S with that carrier in the near future, marking the first time the iPhone was officially supported on a regional carrier's network.

{介绍苹果公司英语作文}.

Another notable feature of the iPhone 4S was Siri voice assistant technology, which Apple had acquired in 2010, as well as other features, including an updated 8 megapixel camera with new optics. Apple sold 4 million iPhone 4S phones in the first three days after its release, which made it not only the best iPhone launch in Apple's history, but the most successful launch of any mobile phone ever. On Wednesday September 12, 2012, Apple's sixth edition iPhone, the iPhone 5 was announced. It featured a bigger screen, 4G LTE connectivity, and a new Apple A6 chip among many other improvements. Apple sold two million iPhone's in the first twenty four hours of pre ordering.

2.4 Apple TV

At the 2007 Macworld conference, Jobs demonstrated the Apple TV, (previously known as the iTV), a set-top video device intended to bridge the sale of content from iTunes with high-definition televisions. The device links up to a user's TV and syncs, either via Wi-Fi or a wired network, with one computer's iTunes library and streams from an additional four. The Apple TV originally incorporated a 40 GB hard drive for storage, includes outputs for HDMI and component video, and plays video at a maximum resolution of 720p. On May 31, 2007 a 160 GB drive was released alongside the existing 40 GB model and on January 15, 2008 a software update was released, which allowed media to be purchased directly from the Apple TV. In September 2009, Apple discontinued the original 40 GB Apple TV and now continues to produce and sell the 160 GB Apple TV. On September 1, 2010, alongside the release of the new line of iPod devices for the year, Apple released a completely redesigned Apple TV. The new device is 1/4 the size, runs quieter, and replaces the need for a hard drive with media streaming from any iTunes library on the network along with 8 GB of flash memory to cache media downloaded. Apple with the Apple TV has added another device to its portfolio that runs on its A4 processor along with the iPad and the iPhone. The memory included in the device is the half of the iPhone

4 at 256 MB; the same as the iPad, iPhone 3GS, iPod touch 3G, and iPod touch 4G. It has HDMI out as the only video out source. Features include access to the iTunes Store to rent movies and TV shows (purchasing has been discontinued), streaming from internet video sources, including YouTube and Netflix, and media streaming from an iTunes library. Apple also reduced the price of the device to $99. A third generation of the device was introduced at an Apple event on March 7, 2012, with new features such as higher resolution (1080p) and a new user interface.

3. Marketing

Apple aficionados wait in line around an Apple retail store in anticipation of a new product. This branch is located on Fifth Avenue in New York City, with a glass cube housing a cylindrical elevator and a spiral staircase that lead into the subterranean store.

Apple' brand and brand community. Apple's brand's loyalty is considered unusual for any product. At one time, Apple evangelists were actively engaged by the company, but this was after the phenomenon was already firmly established. Apple evangelist Guy Kawasaki has called the brand fanaticism ―something that was stumbled upon‖. Apple has, however, supported the continuing existence of a network of Mac User Groups in most major and many minor centers of population where Mac computers are available.

Mac users would meet at the European Apple Expo and the San Francisco Macworld Conference & Expo trade shows where Apple traditionally introduced new products each year to the industry and public until Apple pulled out of both events. While the conferences continue, Apple does not have official representation there. Mac developers, in turn, continue to gather at the annual Apple Worldwide Developers Conference.

Apple Store openings can draw crowds of thousands, with some waiting in line as much as a day before the opening or flying in from other countries for the event. The New York City Fifth Avenue ―Cube‖ store had a line as long as half a mile; a few Mac fans took the opportunity of the setting to propose marriage. The Ginza opening in Tokyo was estimated in the thousands with a line exceeding eight city blocks.

John Sculley told The Guardian newspaper in 1997: ―People talk about technology, but Apple was a marketing company. It was the marketing company of the decade.‖

Research in 2002 by NetRatings indicates that the average Apple consumer was usually more affluent and better educated than other PC company consumers. The research indicated that this correlation could stem from the fact that on average Apple Inc. products are more expensive than other PC products.

3.1 Name

According to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was ―fun, spirited and not intimidating‖.

3.2 Logos{介绍苹果公司英语作文}.

The original logo with Isaac Newton under an apple tree

The rainbow ―bitten‖

logo, used from late 1976 to 1998

The monochrome logo, used since 1998{介绍苹果公司英语作文}.

Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree.

Almost immediately, though, this was replaced by Rob Janoff's ―rainbow Apple‖, the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the ―bitten‖ logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company. The Apple logo was designed with a bite so that it would not be recognized as another fruit. The colored stripes were conceived to

介绍苹果公司英语作文篇二

苹果公司英文简介{介绍苹果公司英语作文}.

Apple in Greek mythology, is the symbol of wisdom, when Adam and eve ate the apple became a thinking, now extended to the unknown fields of science and technology. Apple's logo is a bite of the apple, shows that they have the courage to march to science, to explore the unknown

苹果在希腊神话中,是智慧的象征,当初亚当和夏娃就是吃了苹果才变得有思想,现在引申为科技的未知领域。苹果公司的标志是咬了一口的苹果,表明了他们勇于向科学进军,探索未知领域的理想 Advanced Intel Core i5 and i7 processors help you power through the most complicated technical computing tasks. Integrated Iris 6100 and Iris Pro Graphics and advanced AMD graphics give you tons of pixel-driving horsepower. State-of-the-art I/O like Thunderbolt 2 gives you high-performance expansion, unprecedented in a notebook. And at the centre of it all is an entirely flash storage–based architecture that makes everything you do incredibly fast and responsive.

先进的 Intel Core i5 和 i7 处理器,帮你从容应对极度复杂的技术性运算任务。集成 Iris 6100 和 Iris Pro Graphics 图形处理器与先进的 AMD 图形处理器,为每个像素都带来源源不断的强大驱动力。Thunderbolt 2 等先进的 I/O 传输技术,更赋予笔记本电脑前所未有的高性能扩展能力。而这一切的核心,就是全闪存架构,它令你所做的一切都运转快速,响应灵敏。 Edit up to 10 streams of uncompressed 8-bit 1080p HD video on the 15-inch model — right from internal storage.Having four times the pixels of a standard display makes video so sharp, so clear and so lifelike, your shots may look even better than you remember.

15 英寸机型可直接从内部存储多机位剪辑多达 16 条 1080p ProRes 视频流。拥有 4 倍于标准显示屏的像素,让视频如此锐利、清晰、而且鲜活动人,让你拍摄的每一个画面远胜记忆中的每一个精彩时刻。 ith over four million pixels on the 13-inch model and over five million pixels on the 15-inch model, the Retina display is the perfect place to view and edit your high-resolution photos.

13 英寸机型的 Retina 显示屏具有 400 多万像素,15 英寸机型具有 500 多万像素,是查看和编辑高分辨率照片的绝佳选择。 The MacBook Pro is the ultimate creative design studio.

MacBook Pro 堪称强大的创意设计工作室 Advanced dual-core and quad-core processors provide an enormous amount of computational power. 先进的双核和四核处理器,可为你提供源源不绝的澎湃运算能力。 Thin and light, MacBook Pro is designed to go anywhere — including places with less-than-stellar lighting. A built-in sensor detects changes in ambient light and adjusts the keyboard and display brightness automatically. So you’re never left in the dark. 这款轻薄的 MacBook Pro 可以随你去到任何地方,包括光线难以企及的地方。内置传感器会检测环境光的变化,然后自动调节键盘和显示亮度,让你不会迷失在黑暗之中。

介绍苹果公司英语作文篇三

苹果公司企业文化英语介绍

Apple was one of several highly successful companies founded in the 1970s that bucked the traditional notions of what a corporate culture should look like in organizational hierarchy. Steve Jobs often walked around the office barefoot even after Apple was a Fortune 500 company. By the time of the "1984" TV ad, this trait had become a key way the company attempted to differentiate itself from its competitors. According to a 2011 report in Fortune, this has resulted in a corporate culture more akin to a startup rather than a multinational corporation.

As the company has grown and been led by a series of chief executives, each with his own idea of what Apple should be, some of its original character has arguably been lost, but Apple still has a reputation for fostering individuality and excellence that reliably draws talented people into its employ. This was especially after Jobs' return. To recognize the best of its employees, Apple created the Apple Fellows program, awarding individuals who made extraordinary technical or

leadership contributions to personal computing while at the company. The Apple Fellowship has so far been awarded to a few individuals.

Apple is also known for strictly enforcing accountability. Each project has a "directly responsible individual," or "DRI" in Apple jargon. As an example, when iOS senior vice president Scott Forstall refused to sign Apple's official apology for numerous errors in the redesigned Maps app, he was forced to resign.

Numerous employees of Apple have cited that projects without Jobs' involvement often took longer than projects with his involvement. At Apple, employees are specialists who are not exposed to functions outside their area of expertise. Jobs saw this as a means of having best-in-class employees in every role. For instance, Ron Johnson who was Senior Vice President of Retail Operations until November 1, 2011, was responsible for site selection, in-store service, and store layout, yet he had no control of the inventory in his stores (which is done company wide by then-COO and now CEO Tim Cook who has a background in supply-chain management). This is the opposite of General Electric's corporate culture which has created well-rounded managers.[236][236]

Under the leadership of Tim Cook who joined the company in 1998 and ascended to his present position as CEO, Apple has developed an extremely efficient and effective supply chain which has been ranked as the world's best for the four years 2007–2010.[citation needed] The company's manufacturing, procurement and logistics enables it to execute massive product launches without having to maintain large, profit-sapping inventories; Apple's profit margins have been 40 percent compared with 10–20 percent for most

other hardware companies in 2011. Cook's catchphrase to describe his focus on the company's operational edge is “Nobody wants to buy sour milk”. The company previously advertised its products as being made in America up to the late 1990s, however as a result of outsourcing initiatives in the 2000s almost all of its manufacturing is now done abroad. According to a report by the New York Times, Apple insiders "believe the vast scale of overseas factories as well as the flexibility, diligence and industrial skills of foreign workers have so outpaced their American counterparts that “Made in the U.S.A.” is no longer a viable option for most Apple products".

Unlike other major US companies, Apple has a relatively simple

compensation policy for executives, which does not include perks that other CEOs enjoy such as country club fees and private use of company aircraft. The company usually grants stock options to executives every other year.

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